Walmart finally lets advertisers exclude certain search terms

Walmart Connect said it would give advertisers the ability to exclude specific search terms. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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August 12, 2026 Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent. In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns. Advertisement TOP STORY RETAIL MEDIA REWRITTEN Walmart finally lets advertisers exclude certain search terms This feature is now available in the Walmart Connect Ad Center and through partner technology providers such as Pacvue, Skai, Quartile, Teikametrics and DataCaciques, according to Walmart. Other things to know Bullet one — editor writes this copy. Bullet two — editor writes this copy. Bullet three — editor writes this copy. THE BUSINESS OF AI Build or buy: Inside indie agency Mod Op's AI infrastructure The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. MEMBER EXCLUSIVE Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. PARTNER INSIGHTS FROM [SPONSOR] Sponsored Content 1 Replace with sponsored content. MARKETING ON PLATFORMS Lifestyle brand Stanley 1913 adapts its marketing for the AI search era The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations. Instead, it's playing the long game, treating this less as a sprint than a marathon it needs to actually train for. Partner Insights Sponsor headline goes here Sponsor body text goes here. Edit this content in Campaign Monitor. Learn More AI REVENUE GENERATION S4 and Monks are trying to get ahead of rising AI token costs Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down. PARTNER INSIGHTS FROM [SPONSOR] Sponsored Content 2 Replace with sponsored content. AI REVENUE GENERATION Perplexity blocks Time’s ads served to AI agents, calling them 'deceptive' Perplexity has blocked Time’s markdown agent ads from influencing its AI system. PARTNER INSIGHTS FROM [SPONSOR] Sponsored Content 3 Replace with sponsored content. Advertisement Digiday Written by Jim Cooper and Sara Jerde More from Digiday Digiday+ Podcast Events Advertise Were you forwarded this email? Sign up to get it daily. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 Preferences · Unsubscribe · Privacy policy