Agencies create specialist units to help marketers' solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

July 03, 2025

PRESENTED BY

Agencies create specialist units to help marketers' solve for AI search gatekeepers Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs' understanding of brands search and social efforts. Additional coverage: After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. Cluely launched a narrative before it launched a tool. And somehow, it's working. Anna Wintour's successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem. From sister site, Modern Retail: Retail experts question Target's reported test of factory-direct model embraced by Shein, Temu. Other things to know about AI and large language models complicate copyrights and IP, and publishers have to understand if LLMs are trained on their data and strategies to protect their content. Sponsored by Copyleaks. The differences between younger Gen Z (ages 13-14) and older Gen Z (ages 17-18) offer hints about how Gen Alpha may shop in the future. Sponsored by TeenVoice. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to give marketers a fragmented, foggy view of the customer journey. Sponsored by Dun & Bradstreet. Top Stories Ivy Liu Generative AI Agencies create specialist units to help marketers' solve for AI search gatekeepers Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts. SPONSORED BY How to master converged linear, CTV and digital media Planning converged campaigns is tough, but it's how audiences consume media today. Nexxen U helps teams tackle that complexity with buy- and sell-side expert-led digital courses. Nexxen's newest and biggest module dives into media planning, buying and measurement through real-world campaign walkthroughs. Complete it to earn a certification badge and show off newly-earned skills. Start learning today at Nexxen U. Learn more howdy! Publishing in the Platform Era Media Briefing: 'Cloudflare is locking the door': Publishers celebrate victory against AI bot crawlers  After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.  Sponsored by Marigold How publishers like Axios and Texas Monthly turn engagement data into revenue For savvy publishers, audience data is the foundation for long-term revenue, activated by personalization and automation via owned channels. howdy! Generative AI What AI startup Cluely gets — and ad tech forgets — about attention Cluely launched a narrative before it launched a tool. And somehow, it's working.  Sponsored by Experian Marketing Services A connected campaign approach improves brand performance Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in real-time. howdy! Publishing in the Platform Era Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem. Advertisement Sponsored by Index Exchange How sell-side decisioning benefits media buyers and owners By applying intelligence at the SSP level, sell-side decisioning allows publishers to optimize the value of their ad inventory before a bid is even made. For marketers, it means higher-quality, campaign-aligned, readily available supply. howdy! Generative AI How Future is using its own AI engine to turn deeper engagement into ad dollars  Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers. howdy! Generative AI Here are the biggest misconceptions about AI content scraping An increase in bots scraping content from publishers' sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities. All Latest Stories

You received this email because you're a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend