Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
May 01, 2026 The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is referenced in AI chatbots. Google users are less likely to click through links when an AI summary appears in the results, according to Pew Research Center . Those who were met with an AI summary clicked on a traditional search result link in 8% of all visits, p...