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What's coming to Digiday+ in February

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  Staying ahead in media and marketing requires more than headlines. It means knowing what’s changing, how others are responding and where to engage as the industry evolves. Digiday+ brings those pieces together in one membership. This month, our members can look forward to: •  Preferred pricing on Digiday events and awards , extending the value of membership to how you participate, connect and showcase your work. •  The second installment of our AI for Publishers report , exploring how publishers are responding to AI-driven search and what it means for the future of their business...

Inside the marketing strategy working for Adidas and Sephora

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Why marketers are unifying loyalty and promotions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...

Despite saturated live sports calendar, Super Bowl remains north star for brands

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February 05, 2026 Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer's World Cup, the sporting planets are alig...