WPP CFO says The Trade Desk operates in a smaller slice of the ad market
April 29, 2026 WPP CFO Joanne Wilson said WPP works with “a number of DSPs and SSPs,” making decisions “project by project, client by client.” The priority, she said, is “effective investment of our clients’ media spend and full transparency — transparency for our clients and transparency for our partners.” There’s the transparency framing of her remarks — and the characterization of t...
