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How every major platform pays creators

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September 01, 2026 Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. Though most require a certain amount of followers and activity levels to be eligible and remain so. Some platforms’ partnership programs are invitation only, while others let you apply once you meet the requirements. ...
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How brands like Fetch are measuring CTV incrementality

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CTV is growing fast, but many brands are still measuring it the wrong way, or not measuring it at all. That’s because last-touch attribution was built for a click-based world, and CTV operates differently.  But when performance teams build a measurement framework that allows them to operate CTV with the same confidence as digital, they can scale the channel in a way that drives consistent and tangible business outcomes.  Download this new guide from Moloco to learn about: Insights from brands, including Rush Royale, Nexon and Fetch Why CTV measurement breaks How to measure incrementality and prove CTV’s true impact How to activ...
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As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain

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August 31, 2026 According to one industry consultant who exchanged anonymity for candor, Cindy Rose’s accessible, hands-on leadership style and willingness to join pitch efforts has energized WPP’s client-facing teams. But while the holdco boss has been in place for a busy year, the agency group has a long way to go if it’s to find a secure business model. ...
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