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Stagwell goes all in on The Trade Desk

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April 28, 2026 Stagwell is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency network’s ad tech stack, making the companies the latest industry players to pair off in search of an advantage. Transparency concerns over the fee structure imposed on TTD’s premium OpenPath inventory have provided a source of friction in recent months. ...
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Meta eyes CTV expansion to fuel its next wave of ad growth

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April 27, 2026 Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions. While the exact nature of its intentions remains unclear, sucha move would extend its performance advertising offering onto the biggest screen in the home. ...
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