Entradas

Ozone’s platform tries to simulate how publisher content appears in AI answers

-
Imagen
April 07, 2026 Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, improve visibility — and help them set guardrails for future agreements. The experimentation platform is part of the launch of R&D Labs by Ozone, a digital advertising ...
Leer más

The Trade Desk is changing how advertisers buy — and what they can see

-
Imagen
April 06, 2026 The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes” – currently in closed beta for select clients, as confirmed to Digiday by four ad execs – offers advertisers two ways to run campaigns. ...
Leer más