Brand marketers are adopting fan-first social media strategies
August 17, 2026 For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too. The brand’s “fans” act as evangelists for its fizzy qualities online, amplifying its content while also providing a source...
