Why brands are turning to older creators for authenticity AI can’t fake
September 02, 2026 Millennial and Gen X content creators offer consistency, authenticity, and storytelling ; three things brands need now more than ever. Brands hire ”authentic” creators because it helps drive sales, the feel-good aspect is just a bonus. Emarketer reports that 34% of social users are more likely to buy a product based on an authentic creator review. ...
