‘The static website will feel like the mall directory’: The future of agentic storefronts
Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are also helping shoppers evaluate options, make decisions and even complete purchases. For this new State of the Industry report, Glossy — Digiday's sister brand — and Swap surveyed 80 brand, retailer and agency respondents to learn how they are adopting agentic tools. Seventy percent of respondents are currently experimenting with or using an agentic storefront in some form, including 40% who are actively deploying an agentic storefront. Read this new report to learn more about:
Partner insights from Swap |
