OpenAI focuses on enterprise advertisers

August 24, 2026 The company is hiring a dedicated marketing role aimed at positioning OpenAI as a “premium advertising platform for the world’s marketers.” The successful candidate will also “shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers” and “establish OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies,” according to the job description. TOP STORY Marketing on Platforms OpenAI is sharpening its focus on enterprise advertisers The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’. Advertisement Brands’ media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence Index by Haus, brands plan to increase spend on creator partnerships, video platforms, podcasts and CTV. Partner insights from Google.  With $593 billion in spending power, college students are one of the most lucrative audiences a brand can engage. Partner insights from SheerID. Don’t miss your last chance to save on passes to the Digiday Media Buying Summit. Join us Oct. 26–28 in Newport Beach for three days of actionable insights, valuable connections and candid conversations about what’s next in media buying. Connect one-on-one with leaders from Digitas, Assembly, Omnicom and more. Your last chance to save on your pass is Sept. 14. MARKETING AI Revenue Generation The IAB is developing a framework to tackle AI advertising measurement The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents. Brands in Culture WTF are fandoms, and why are marketers chasing them? Marketers want more than customers. They’re chasing fandom to turn audiences into communities. PARTNER INSIGHTS FROM SWAP The emergence of agentic storefronts According to Salesforce data, AI and agents drove 20% of all retail sales and accounted for $262 billion in holiday spend during the 2025 holiday shopping season. A MESSAGE FROM GOOGLE How publishers can strengthen connections with advertisers in the AI era Today’s audiences are highly decentralized — searching, streaming, scrolling and shopping across a spectrum of platforms. To maximize yield across this complex landscape, publishers must clearly demonstrate the unique contextual value of their properties and audiences. Learn more The Business of AI The new AI playbook: The rules brands are setting around customer-facing content For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money. PARTNER INSIGHTS FROM MOLOCO Advertisers are taking different approaches to CTV incrementality When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled. Advertisement DIGIDAY+ Member exclusive Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients? WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not. PARTNER INSIGHTS FROM TALON ONE How agentic AI is reshaping the consumer journey AI agents are expected to soon handle the end-to-end shopping journey — a fundamental shift in how shoppers discover, evaluate and purchase products. For marketers, the key to winning in agentic commerce is becoming agent-ready now. ICYMI Marketing on Platforms OpenAI is coming for SMB advertisers The company is going after smaller advertisers. Its job listings prove it. Marketing on Platforms OpenAI moves to automate ad creative OpenAI wants to automate the last thing advertisers still do themselves. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy