Time has started serving ads to AI bots

July 30, 2026 Time has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back to the start. Advertisement TOP STORY AI Revenue Generation Time has started serving ads to AI bots Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search. OTHER THINGS TO KNOW Save before prices increase Aug. 4. Hear from executives at The Wall Street Journal, Axios, Future and many others at the Digiday Publishing Summit in Miami, September 14–16. Explore the strategies publishers are using to grow revenue, strengthen audience relationships and prepare for a zero-click future.   Between securing attention and earning trust, reaching audiences in the health and wellness space is challenging and often requires more to win them over. Download this case study to see how one healthcare company improved its strategies. Partner insights from PatientPoint. The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. They’re the leader of a friend group. When they pay, their friends do too. Partner insights from PayPal Ads. MEDIA & PLATFORMS Marketing on Platforms OpenAI’s ChatGPT reaches the coupon stage of building an ad business The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering. Member exclusive Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back. PARTNER INSIGHTS FROM TALON.ONE Guide: WTF is agentic commerce? Agentic commerce differs from earlier forms of automated shopping in that AI agents don’t wait for human input to approve each step. They set a goal, evaluate options against structured criteria and execute on it. PARTNER INSIGHTS FROM CONTENTFUL AI is helping marketers shift to being both creative and analytical Gone are the days when creative and analytical were considered opposites — marketers need to be both. Data helps teams understand what’s working, but creativity is what makes people care. Advertisement MARKETING The Creator Economy Inside Unilever’s 300,000 creator network: the logistics behind the headline number Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means. PARTNER INSIGHTS FROM OPTABLE How agent-ready publishers set themselves up for long-term success To adopt agentic AI at scale, organizations need to prioritize critical areas of agentic readiness. Publishers who have invested in identity infrastructure for privacy compliance are already ahead, as agent readiness and identity readiness are the same project. ICYMI The Business of AI Mythbusters: AI visibility’s biggest misconceptions AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths. Member exclusive Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact  The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy