The state of agentic storefronts
During the 2025 holiday shopping season, AI and AI agents drove 20% of all retail sales — accounting for $262 billion in spend according to Salesforce data. As consumer use of AI continues to grow, brands and retailers are implementing agentic tools to better personalize shopping experiences. Some are even shifting to agentic storefronts with conversational experiences that guide customers every step of the way — helping shoppers evaluate options, make decisions and even complete purchases. For this new State of the Industry report, Digiday’s sister brand, Glossy, and Swap surveyed 80 brand, retailer and agency respondents to learn how they are adopting agentic tools. Seventy percent of respondents are currently experimenting with or using an agentic storefront in some form, including 40% who are actively deploying an agentic storefront. Read this new report to learn more about:
Partner insights from Swap |
