OpenAI set to expand ads to France, Germany and Ireland

July 09, 2026 Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire a regional manager, ads solutions (EMEA), who will lead and scale OpenAI’s ad business across Europe, according to the careers page. Advertisement TOP STORY Marketing on Platforms OpenAI set to expand ads to France, Germany and Ireland The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year. OTHER THINGS TO KNOW Join us on July 30 in NYC for the Digiday AI-Powered Planning Strategies Panel & Breakfast with Affinity. Apply to attend. The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. They’re the leader of a friend group. When they pay, their friends do too. Partner insights from PayPal Ads. With generative AI, teams that once produced five creatives per campaign are now producing 50. This only works if the team has structured creative analysis in place to extract what those ad variants reveal. Partner insights from Celtra. MEDIA & PLATFORMS AI Revenue Generation Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules. Business of TV Advertisers look for advantage in Sky’s ITV deal The $2.13 proposed billion acquisition of ITV would redraw the UK’s advertising map. Advertisers are still waiting to hear what’s in it for them. PARTNER INSIGHTS FROM 3C VENTURES How marketers are evaluating transparency promises with limited visibility Transparency has become a universal platform claim, but unlike the challenges of transparency in media buying — which are understood — a new focus of understanding is required for newer AI-powered, end-to-end planning and buying platforms. MARKETING Member exclusive D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing. PARTNER INSIGHTS FROM TATARI How streaming sponsorships are more than media buys The only way to guarantee placements inside specific titles on streaming platforms is with streaming sponsorships, where marketers can contextually align their brand with shows during peak engagement. As competition for this inventory increases, this guarantee matters. Advertisement PARTNER INSIGHTS FROM EXPERIAN Healthcare’s mixed-identity strategy matches approach with environment Healthcare marketers need an operating model built for multiple identity conditions, with clear rules for how signals can be connected, activated and measured without increasing privacy or compliance risk. ICYMI Marketing on Platforms 'Brands recognize the cultural dominance of podcasts': global podcaster Mel Robbins talks AI, ad budgets and audience ownership The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value. The Creator Economy In Graphic Detail: The state of streaming highlights the power of creators “Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy