OpenAI is already building the org chart of a mature ad business

July 28, 2026 OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it. Two job postings on OpenAI’s career’s page spell out how. Advertisement TOP STORY Marketing on Platforms OpenAI is already building the org chart of a mature ad business Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory. OTHER THINGS TO KNOW Join this virtual event on Aug. 5 to learn how brands in fast-moving, highly regulated industries, like gaming, crypto and healthcare, are building real-time marketing campaigns meant for the modern age. Can’t make it? Register and we’ll send you the on-demand recording. Partner insights from Celtra. Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis. Showcase the AI-powered campaigns, products and innovations transforming media, marketing and advertising through the Digiday AI Awards. Submit your entry for a chance to earn industry recognition and celebrate the teams leading the future of AI. Regular Deadline: Aug. 7. MEDIA & PLATFORMS Marketing on Platforms Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact  The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength. Business of TV WTF is the IAB's Redefining Media Types standard? The IAB is trying to solve one of digital advertising’s biggest labeling problems. PARTNER INSIGHTS FROM TALON.ONE How agentic AI is reshaping the consumer journey AI agents are expected to soon handle the end-to-end shopping journey — a fundamental shift in how shoppers discover, evaluate and purchase products. For marketers, the key to winning in agentic commerce is becoming agent-ready now. MARKETING Member exclusive D+ Research: Brands expand creator marketing strategies Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products PARTNER INSIGHTS FROM 3C VENTURES Marketer’s guide to evaluating agency platform claims featuring identical language As agencies work to keep up with the competition, they bring AI-powered platforms to market that use language nearly identical to other offerings. Marketers must distinguish between narrative and measurable capability to see what claims ring true. Advertisement PARTNER INSIGHTS FROM OPTABLE Step-by-step guide to assessing agentic readiness and adopting at scale A buyer agent evaluating inventory is only as informed as the data a seller agent can surface. Becoming agent-ready now sets publishers up for a smooth transition into agentic buying and selling. ICYMI The Business of AI Mythbusters: AI visibility’s biggest misconceptions AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths. Member exclusive Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy