Inside the newsroom push to turn print reporters into video talent

July 14, 2026 As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships. Publishers including The New York Times, The Wall Street Journal and The Economist are creating training programs specifically for video. TOP STORY Publishing in the Platform Era Inside the newsroom push to turn print reporters into video talent As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships. Advertisement OTHER THINGS TO KNOW Join us on July 30 in NYC for the Digiday AI-Powered Planning Strategies Panel & Breakfast with Affinity. Apply to attend. Brands that invest in creative marketing outperform the competition and grow. Apple, known for its creativity, consistently reports remarkable growth, like a 36% increase in monthly engagement on Apple TV. Partner insights from Cannes Lions. Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis. MARKETING The Sports Marketing Playbook What Ally Bank learned from building a sports marketing strategy before the market caught up Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed. Strategizing for the Future ‘Future of targeting’: Media agencies tentatively explore vector-based planning Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys. PARTNER INSIGHTS FROM TALON.ONE How brands can make loyalty actionable for AI agents Agentic readiness means getting the fundamentals right. When a brand’s loyalty and promotions data foundations are in place, connecting to agentic commerce platforms becomes a straightforward integration, not a replatforming effort. Brands in Culture SharkNinja’s new growth strategy runs through comedy creators Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch. PARTNER INSIGHTS FROM EXPERIAN Why supply quality is a prerequisite for measurement in healthcare When tracking and addressability vary across channels, healthcare advertisers need confidence that impressions run in the right environments and under the right conditions before outcomes can be trusted. Advertisement DIGIDAY+ Member exclusive Ad Tech Briefing: Private equity’s ad tech playbook returns Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured. PARTNER INSIGHTS FROM PAYPAL ADS Why the group organizer is the customer worth competing for The chief friend officer, or CFO of the friend group, organizes, decides and settles up. Every payment they make pulls other people into a purchase that might never have happened otherwise. ICYMI The Creator Economy After newsroom cuts, The Washington Post turns to creator-led video deals  The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs. Member exclusive Media Briefing: Publishers put premium video behind the paywall to sell subscriptions The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy