In Graphic Detail: The state of streaming highlights the power of creators

- julio 06, 2026

July 06, 2026

OTHER THINGS TO KNOW

A survey from Digiday and Optable shows that advertisers are looking to agencies for access to AI and AI agents. In an agent-driven ecosystem, 62% of agencies said their primary role is in managing AI agents and tools. Partner insights from Optable.
Between securing attention and earning trust, reaching audiences in the health and wellness space is challenging and often requires more to win them over. Download this case study to see how one healthcare company improved its strategies. Partner insights from PatientPoint.
According to a recent Digiday and Piano survey, the majority of publishers (84%) are currently using or actively piloting AI tools for ad sales or ad operations, including proposal generation and campaign management. Partner insights from Piano.

PARTNER INSIGHTS FROM EXPERIAN

Healthcare advertising makes mixed-identity limits hard to ignore

Digital advertising has long operated on the premise that better identity leads to better targeting, frequency management and measurement. But in healthcare’s mixed-identity ecosystem, success depends on connecting fragmented signals without compromising privacy or compliance.

PARTNER INSIGHTS FROM CELTRA

Live session: Building real-time campaigns in highly regulated industries

Join this webinar on Aug. 5 at 10 a.m. ET for insights into fast-moving and highly regulated industries, like gaming, finance, healthcare and crypto, and why marketers need tech stacks that keep up.

PARTNER INSIGHTS FROM 3C VENTURES

How vocabulary convergence leads marketers to pay for unnecessary capabilities

Agency platforms increasingly rely on the same language, like AI-powered, agentic and end-to-end; yet, without any industry-standard definitions, making meaningful comparisons is difficult for marketers evaluating potential platforms.