Guide: Embracing AI without losing the team’s human touch
While AI helps marketers change how work gets done, it’s not changing who does it just yet. The focus now is shifting from experimentation and finding the perfect tech stack to testing ideas fast, scaling what’s successful and prioritizing AI that works alongside marketers. Even though 96% of CMOs are prioritizing AI adoption, in a survey conducted by Atlantic Insights and Contentful, only 65% are making meaningful investments and just 18% say the technology has reduced their reliance on developers or data teams, despite its core promise to free up the modern marketer. Download a new report from Contentful to learn more about how marketing leaders are using AI to improve workflows, reduce burnout and guarantee consistency and relevance while maintaining the human component of their creative.
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