Dentsu strikes Meta deal to build plumbing for mass influencer activation

July 07, 2026 Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect creators with campaign briefs quickly enough to make that scale count. Agency holding group Dentsu is attempting to build up that scaffolding via a partnership announced today (July 7) with Instagram, Threads and Facebook parent firm Meta. Advertisement TOP STORY The Creator Economy Dentsu strikes Meta deal to build plumbing for mass influencer activation Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem. OTHER THINGS TO KNOW From store displays and activations to technology and media, the Next Gen Store Awards celebrate how in-store experiences are shaping how consumers engage with retail. Learn more and enter by Friday, July 10 to save. Premium streaming sponsorship inventory is sold direct — publishers decide what enters the programmatic marketplace, which usually isn’t in-show placements. Brands whose infrastructure doesn’t support direct buying are leaving the highest-performing segment of streaming off the table. Partner insights from Tatari. Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis. MEDIA & PLTFORMS Member exclusive Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […] Marketing on Platforms "Brands recognize the cultural dominance of podcasts": global podcaster Mel Robbins talks AI, ad budgets and audience ownership The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value. PARTNER INSIGHTS FROM TALON.ONE Why brands must prepare loyalty and promotions for agentic AI Increasingly, purchase decisions will be made by AI agents that don’t read a brand’s homepage in the same way humans can. To prepare, brands must ensure their promotions and loyalty are centralized and agent-visible. PARTNER INSIGHTS FROM ADJUST How mobile gaming companies keep performance intact while migrating measurement systems With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Advertisement THE BUSINESS OF AI The Business of AI Dollar Shave Club’s bet: AI makes agencies optional, not obsolete Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%. PARTNER INSIGHTS FROM CELTRA Live case study: How Crypto.com builds real-time marketing campaigns at speed On Aug. 5 at 10 a.m. ET, join this live session to learn how Crypto.com unlocked new strategic possibilities through real-time creative with tricks for navigating highly regulated industries, like gaming, finance and healthcare. ICYMI Subscriptions The Economist launches new audio and video tier targeting younger subscribers  The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play. Zero-click Future WTF is AI poisoning? LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy