As AI agents take over shopping, this is how brands are adapting
By 2030, agentic AI is projected to account for 15%–25% of total U.S. e-commerce, meaning businesses won’t truly be omnichannel unless they’ve incorporated agentic shopping experiences. As purchase decisions are increasingly made by AI agents that manage shopping tasks like product comparisons and checkout, these agents are surfacing the most visible information available. For marketers, the key to competing and winning in agentic commerce is to become agent-ready now and deliver structured, agent-visible information for the future. In this WTF explainer guide, Digiday and Talon.One explore how brands can become agent-ready. Read the guide to learn:
Partner insights from Talon.One |
