WTF is agentic commerce?
Agentic AI is projected to account for 15%–25% of total U.S. e-commerce by 2030, according to Bain & Company. That means purchase decisions will increasingly be made by AI agents that manage shopping tasks like product comparison and checkout. But traditional brand loyalty program mechanics, including point balances and tier benefits, are currently invisible to AI agents because they aren’t exposed as structured, machine-readable data. In the agentic commerce era, making loyalty and promotions agent-visible will be the defining factor in whether brands compete and win on differentiated value or on price. In this WTF explainer guide, Digiday and Talon.One explore how brands can make their loyalty and promotions agent-ready. Read the guide to learn:
Partner insights from Talon.One |
