The state of AI in media
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AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to audience development and product management. Publishers are increasingly adopting the technology across business functions tied to revenue, audience growth and operations.
In this new State of the Industry report, Digiday and Piano surveyed 80 publisher respondents to understand how publishers are adopting AI on the business side of their organizations — not in the newsroom, but across teams responsible for revenue, audience growth and operations.
Read this new report to learn more about:
- How publishers use AI for ad sales, subscriptions and data analysis
- Benefits of AI for audience targeting and retention
- Challenges of AI-powered search as it reshapes referral traffic
- Investment priorities as AI becomes central to daily workflows
Partner insights from Piano
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