Nike versus Adidas: Who’s winning the World Cup branding?

June 26, 2026

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Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front. While Nike’s leadership attempts to turn the ship around, its old rival Adidas sees an opportunity to close the gap internationally, and grow its business in the U.S.

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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.

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