ChatGPT ads land in U.K.

June 08, 2026 Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region’s privacy laws. As such, OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in. TOP STORY AI Revenue Generation ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in. Advertisement OTHER THINGS TO KNOW When the workflow is connected through a unified operational layer, AI can unlock the full value of engagement data across the campaign lifecycle, turning it into a continuous optimization loop. Partner insights from Clinch. Instead of experimentation, marketers are testing ideas fast and scaling what’s successful. By prioritizing AI that works alongside marketers, leaders are improving workflows, reducing burnout, ensuring consistency — all while maintaining the human component of their creative. Partner insights from Contentful. With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust. MARKETING Marketing on Platforms TikTok now has a seat next to Amazon and Walmart in RFPs TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it. Zero-click Future Google’s AI opt-out leaves publishers with a choice they can’t safely use The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say. PARTNER INSIGHTS FROM VIOOH As programmatic DOOH scales, buyers are turning to curated marketplaces Curation allows an advertiser to achieve broad reach across thousands of screens while adhering to strict targeting criteria for maximum effectiveness. PARTNER INSIGHTS FROM OPTABLE Publisher investment in agentic advertising is slow, citing tech-related barriers While only 29% of publishers are actively deploying agentic advertising, the barriers preventing wider adoption indicate that publishers aren’t necessarily averse to the tech; they just need more education to gain buy-in and resources. Advertisement MEDIA & PLATFORMS Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow. PARTNER INSIGHTS FROM CELTRA What sets compelling AI creative apart from generic output Most marketing teams today have access to capable generative AI technology, but what separates effective AI-generated creative from generic output is the context layer underneath. AI Revenue Generation Walmart executives see the promise of AI, but also the costs Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag. FROM DIGIDAY+ Member exclusive Media Buying Briefing: The upfront has started to move, as sports leads the way again The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy