Why publishers can’t afford to wait on agentic AI
The agentic AI era is moving quickly — from concept to live campaigns in record time. While 46% of publishers hope agentic adoption will result in higher yield through better matching, nearly one-third lack immediate plans to invest, according to a Digiday and Optable survey. That hesitation brings risk: algorithms that strive for speed and scale may overlook publishers who fail to prioritize clean data and agent-readiness, even when they’re a perfect match. Publishers who invest will be the ones buyer agents return to — not lost in an ecosystem that passes them by. Download this new guide from Optable to learn:
Partner insights from Optable |
