Unpacked guide: How loyalty programs are fueling always-on strategies
Consumers’ desire for highly personalized, relevant offers and experiences continues to grow; however, they remain wary of the data collection needed to support this. Shoppers want brands to “know” them, but on their own terms. This forces brands to rethink loyalty as more than a standalone program. Instead, savvy brands are approaching loyalty as a lifecycle strategy grounded in trust, transparency and a clear value exchange that evolves with the customer over time. In this Unpacked explainer guide, Digiday’s sister brand, Glossy, and SheerID dive into the value of loyalty programs today and how successful brands use data from these initiatives to fuel always-on lifecycle marketing tailored to the consumer.
Partner insights from SheerID |
