The biggest creators feel growing pains as they try to build successful standalone companies

May 07, 2026

As mega creators try to use their success as building blocks for media companies made in their image, tensions are becoming more common. Three sources who sees this from all sides stressed that creators who start their own companies should surround themselves with the right professionals to maximize their chances of success.

Individuals aren’t scalable, these sources told Digiday, and a single creator’s success cannot serve as a company’s structure or strategy.

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The biggest creators feel growing pains as they try to build successful standalone companies

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