Pitch deck: X leans on AI and performance in a bid to win ad dollars

May 19, 2026

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For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest pitch deck we acquired is all about the new AI era of X. As ever, the proof will be in the ad spend (or lack of it) given this isn’t the first time the platform has tried to reinvent itself with advertisers.

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Pitch deck: X leans on AI and performance in a bid to win ad dollars

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

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