WTF is scene-level targeting for CTV?
Despite the current boom in streaming viewership and content supply, CTV advertisers still struggle with an opaque ecosystem that limits the ability to control where their ads appear. This dynamic is ripe for change, with new tools and technologies now available that promise to help advertisers reach engaged viewers more effectively and efficiently at scale. Among the new tools is scene-level targeting, a form of contextual advertising that analyzes content on screen just before the ad break to determine which ad should appear next. With scene-level targeting on CTV, advertisers can pinpoint relevant moments for greater impact. In this WTF explainer guide, Digiday and Wurl examine what scene-level targeting is, how it differs from other targeting strategies and how brands are implementing it. Read the guide now to learn about:
Partner insights from Wurl |
