The Trade Desk eyes the M&A aisle

‘We are looking more now’ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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November 10, 2026 The Trade Desk has spent a decade as a public company buying close to nothing. On Monday night, CEO Jeff Green suggested that streak is up for review. "We are looking more now than we historically have, partly because I just think there is a bunch of opportunity in the market that there has not been in the past," Green said. Advertisement TOP STORY the programmatic marketer ‘We are looking more now’: The Trade Desk is eyeing the M&A aisle The Trade Desk’s CEO says the company is looking harder at M&A more than ever before. Other things to know Last chance to secure the best rate for the Digiday Video and TV Awards is this Friday, Nov. 13! The awards recognize the companies, campaigns and technology modernizing streaming, video and TV. Showcase your innovative work across video advertising, creator-led content, streaming and more, and join past honorees including Chipotle, ESPN and Hulu. As dealmaking picks up across ad tech, marketers are weighing how ownership changes could affect data access, technology partnerships and campaign performance. Maintaining control and flexibility is becoming a critical part of long-term data planning. Partner insights from Eyeota, a Dun & Bradstreet company. Mid-sized podcasts offer an untapped advertising opportunity. Tightly engaged, mid-sized shows can outperform celebrity podcasts, with advertisers on mid-sized podcasts seeing 22% lower CPA, according to a new report. Partner insights from Audacy. marketing on platforms The case for and against AI token capping Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing. MEMBER EXCLUSIVE Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus Amazon, along with its Big Tech cohorts, wants advertisers to trust its AI more, but fresh allegations from federal regulators underline concerns over such platforms. Partner Insights from GROCERY TV How brands turn grocery stores into full-funnel media opportunities The grocery store can play a complementary role in an integrated plan, connecting brand messaging across channels with the moment when shoppers make purchase decisions. the programmatic industrial complex Can web users trust ad tech’s server-side shift? IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift. A MESSAGE FROM DIGIDAY EVENTS Only 9 spots remain for the Digiday Programmatic Marketing Summit Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit. With just 9 spots remaining, now is the time to secure your pass and connect one-on-one with senior brand and agency executives from VML, Horizon Media, OMD and more. Book your pass now using the link below to secure an additional one-on-one meeting. *Offer only applies to new passes. Learn More the programmatic marketer Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline Its ad tech cohorts posted revenue increases during the reporting period on the same day. Partner Insights from Elevenlabs Webinar: How a home goods brand is using AI to transform customer conversations From Digiday's sister brand Modern Retail: Join this webinar on Nov. 12 at 2 p.m. ET to hear how one home goods brand is using AI to transform the customer journey across inbound and outbound customer conversations. marketing on platforms Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round Reddit is offering advertisers extra incentives to spend in Q4 — the stretch of the year when budgets are biggest and competition for them is fiercest. Partner Insights from DXC Technology Why organizations shouldn’t wait for certainty before implementing AI With the rapid evolution of AI, waiting for certainty can mean waiting too long. Innovative organizations resist the temptation to wait until everything is understood. They create room to experiment responsibly.  Advertisement ICYMI marketing on platforms Reddit questions if AI data deals could hurt its ad business Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage. marketing on platforms Reddit is already in early testing with its own AI campaign tool Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. Written by Jim Cooper and Sara Jerde More from Digiday Digiday+ Podcast Events Advertise Were you forwarded this email? Sign up to get it daily. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 Preferences · Unsubscribe · Privacy policy