ChatGPT is about to show brands their mention count

Marketers could soon find out how often ChatGPT users talk about them. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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November 9, 2026 Marketers could soon find out how often ChatGPT users talk about them. OpenAI is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers and how many clicks those appearances send to its site. The tool sits inside a wider Business Hub that hasn’t launched yet.  Advertisement TOP STORY MARKETING ON PLATFORMS ChatGPT is about to show brands their mention count Other things to know Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit, bringing together brand and agency leaders navigating the next era of programmatic. Don’t miss the chance to connect one-on-one with execs from VML, Horizon Media, OMD and many other industry-leading brands and agencies. Even with the growth of digital channels, the physical store remains key in the path to purchase. According to Grocery TV research, 95% of grocery shoppers make at least half of their purchase decisions in-store. Partner insights from Grocery TV. To fully understand CTV performance, it must be measured alongside other channels using the same metrics. This allows for meaningful comparisons while recognizing CTV's indirect impact beyond last-touch attribution. Partner insights from Moloco. AI CONTENT ECONOMY As publishers await click data, Google’s AI visibility push complicates the opt-out decision Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing. MEMBER EXCLUSIVE Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies Forrester's Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them. Partner Insights from ELEVENLABS Live session: Practical lessons for scaling personalized customer engagement From Digiday's sister brand Modern Retail: Register for this webinar on Nov. 12 at 2 p.m. ET for an inside look at how marketers are scaling one-on-one customer conversations with AI and what it takes to create seamless AI-to-human handoffs. AI CONTENT ECONOMY WTF is the AI training opt-out policy token? Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping. A MESSAGE FROM DIGIDAY AWARDS Don’t miss your chance to enter the Digiday Media Awards The last chance deadline for the Digiday Media Awards is Nov. 20. Get your work in front of industry leaders from BBC Studios, USA TODAY Sports Media Group, Harvard Business Review and Critical Mass. Celebrate the companies, campaigns and teams shaping the future of digital media and gain recognition for your contributions to the industry. Learn More THE CREATOR ECONOMY How performance metrics are rewriting creator rate cards To ink a creator deal, advertisers are asking for cost per lead, cost per conversion, earned media value and other performance metrics. Partner Insights from Keen Decision Systems Why AI is changing what agencies need to teach junior staff As AI automates execution, agencies must choose whether to assign more tasks or teach junior staff to think critically. Outcomes thinking helps juniors understand the impacts of a decision and how it connects to business.  RETAILMEDIA REWRITTEN Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads. Partner Insights from Viamedia Why a connected operating system is critical in an era of fragmentation Advertising execution partners are moving away from channels like linear TV and video because they require more work to find, negotiate and execute media buys. That’s why a connected operating system is so critical. Advertisement ICYMI AI CONTENT ECONOMY ‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on. THE PROGRAMMATIC MARKETER Why Liquid Death’s media chief is determined to break away from LiveRamp In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company. Written by Jim Cooper and Sara Jerde More from Digiday Digiday+ Podcast Events Advertise Were you forwarded this email? Sign up to get it daily. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 Preferences · Unsubscribe · Privacy policy