Case for and against: sticking with a Publicis-owned LiveRamp

Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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November 4, 2026 In the months since Publicis Groupe announced its $2.2 billion deal to acquire LiveRamp, CMOs have been considering a crucial question: should I stay, or should I go? That deal closed this week (Monday Nov. 2), bringing the decision to the top of many marketers’ to-do lists. Here’s the case for and against clients sticking or twisting with LiveRamp. Advertisement TOP STORY DATA & PRIVACY Case for and against – sticking with a Publicis-owned LiveRamp The company’s acquisition by Publicis has prompted questions about the neutrality of this critical digital media infrastructure — and has brought older arguments over the usage of identity solutions back to the fore. Other things to know The Future Leader Awards spotlight rising talent with 10 years of experience or less who are making their mark on the industry. Join past honorees, including leaders from The New York Times, TRUFF and Starface, and submit your entry by Nov. 13 to secure the lowest rate. AI allows skilled individuals to produce at a fidelity and scale never seen before. But human experience and judgment is still needed to discern good creative from bad. Partner insights from DXC Technology. What will separate companies is their ability to demonstrate, with real evidence, that AI infrastructure changed outcomes, not simply that workflows became faster. Partner insights from Affinity Global. BRANDS IN CULTURE Good ads have a new name, 'entertainment-first' and SharkNinja is using it for its holiday campaign Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why. MEMBER EXCLUSIVE Future of TV Briefing: What it costs brands to fund long-form creator series This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series. Partner Insights from ElevenLabs Webinar: How a home goods brand is using AI to transform customer conversations From Digiday's sister brand Modern Retail: Join this webinar on Nov. 12 at 2 p.m. ET to hear how one home goods brand is using AI to transform the customer journey across inbound and outbound customer conversations.  DIGIDAY + RESEARCH 2026 Creator Marketing Index: A brand guide to social media campaigns As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding. A MESSAGE FROM GOOGLE PUBLISHER CONNECTIONS In the AI era, strong partnerships are more critical than ever The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. With the constant pressure to maximize publisher revenue and the ROI of every advertising dollar, navigating this growing complexity requires collaboration both parties can count on. Learn More RETAIL MEDIA REWRITTEN Here are the questions on advertisers’ minds after the DoorDash-Instacart deal DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement. Partner Insights from Eyeota, a Dun & Bradstreet company How marketers protect their data strategies as ad tech consolidates As mergers and acquisitions reshape the advertising ecosystem, marketers face new questions about data access, vendor neutrality and long-term flexibility.  MODERN RETAIL What DoorDash’s Instacart acquisition says about the modern delivery platform pitch DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings. Partner Insights from TripleLift Masterclass: Cint, CMI and iSpot on building a CTV plan for 2027 On Nov. 5 at 1 p.m. ET, join this webinar where experts from Cint, CMI Media Group and iSpot will discuss how to bridge audience, creative and measurement gaps to maximize CTV performance before 2027 buying begins. Advertisement ICYMI MEMBER EXCLUSIVE Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work Worries about lazy use of AI for client briefs and internal documents has agencies wondering how to make better use of the tech. AI CONTENT ECONOMY People Inc. is building custom APIs to make its journalism easier for AI agents to use  People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers. Written by Jim Cooper and Sara Jerde More from Digiday Digiday+ Podcast Events Advertise Were you forwarded this email? Sign up to get it daily. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 Preferences · Unsubscribe · Privacy policy