Why brands and agencies are taking a closer look at podcast advertising
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Podcasts have grown up: Audiences have gotten larger and more diverse, measurement has gotten smarter — and savvy brands and agencies are budgeting for it. The time people spend listening to podcasts has increased by 380% over the last 10 years, while new podcast advertisers have grown 129% in the last five.
Now that podcast advertising is no longer an experimental line item, it’s time for marketers to figure out where the channel’s real value lies. This new report from Audacy explores how podcasts are evolving and what these shifts mean for advertisers. Download it to learn more about:
- How podcast audiences are changing and becoming more valuable
- The ad formats resonating with audiences, from host reads to video
- Why mid-sized podcasts are an untapped advertising opportunity
- Ways podcast measurement is getting more sophisticated
Partner insights from Audacy
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