Report: Publishers adopt new content strategies in the zero-click era
AI-powered search is fundamentally changing how audiences discover and engage with content. As referral traffic falls, publishers are investing in new audience acquisition and retention strategies, from creator partnerships to partnerships with AI search companies. In this new State of the Industry report, Digiday and Arc XP surveyed 85 publisher respondents to learn how they are shifting their audience strategies as search behavior, platform discovery, AI tools and creator-led media continue to evolve. When asked which audience engagement strategies are performing best, more than half of respondents pointed to increasing social media presence and working with AI search companies.
Partner insights from Arc XP |
