Marketing’s upper middle embraces AI creative production

October 02, 2026

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Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to spin up large quantities of digital creative assets to market them.

All three brands are building in-house creative teams trained to leverage AI to mass-produce digital creative assets

TOP STORY

The Business of AI

Marketing's upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

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