How Otrium identified unauthorized brand bidding and improved its bottom line
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Affiliate marketing promises performance-based efficiency, but not every attributed conversion represents a new customer. Branded search interception and attribution blind spots can drain marketing budgets, but brands can take steps to identify these nonincremental commissions and protect margins.
For online fashion outlet Otrium, auditing its affiliate program uncovered nearly 5,000 suspicious transactions, preventing €40,842 in commission leakage in only 3 months. Read this guide from Bluepear to learn:
- How standard attribution models obscure affiliate marketing’s hidden costs
- Why independent measurement is essential for evaluating incremental growth
- How Otrium identified unauthorized brand bidding and improved its bottom line
Partner insights from Bluepear
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