Dhar Mann says his $100M AWNY deal target for creators is already pledged

October 06, 2026

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Mann’s central role (as Advertising Week’s first chief creator officer) signals the structural changes happening in the advertising industry as the creator economy’s growth demands more CMO attention and more marketing budget. His $100 million dollar deal goal is an attempt to make these deals happen faster and with more heft behind them.

TOP STORY

The Creator Economy

Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)

The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.

OTHER THINGS TO KNOW

Your last chance to secure the best rate for Digiday Creator Strategies is Oct. 12. Join us Nov. 4 in New York City for a day of insights and connections with the creators, brands, agencies and technology leaders shaping the future of the creator economy.
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The Trade Desk has a full slate of sessions, events and experiences happening throughout Advertising Week New York. Join The Trade Desk as it brings marketers, agencies and industry leaders together to explore how better measurement, AI and premium media can help drive better business outcomes.

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