Apple’s secret blocklist is the talk of Advertising Week New York

October 07, 2026 Presented by Out in the snaking lines outside the conference venue, nearby hotels and dive bars, the talk often circles back to Apple — the biggest brand/platform provider in the industry — which reopened its war with the digital ad industry just a week before when word got out that Apple’s iOS 27 updates, released in mid-September, meant it had started cutting off companies that track people around the web to target them with ads. TOP STORY Data & Privacy Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record) Ad execs at Advertising Week want to know one thing: are they on Apple’s block list. Advertisement OTHER THINGS TO KNOW Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit, bringing together brand and agency leaders navigating the next era of programmatic. Don’t miss the chance to connect one-on-one with execs from VML, Horizon Media, OMD and many other industry-leading brands and agencies. Prices rise after October 19. Secure your pass now.  As media orchestration becomes more automated, it creates a paradigm shift for how marketers think about their customers’ experiences and how media should operate to engage them. Partner insights from CMI Media Group. In a market where ownership and incentives can change quickly, marketers should place greater weight on relationships where neutrality is built into the provider’s structure and economic logic. Partner insights from Eyeota, a Dun & Bradstreet company. A MESSAGE FROM THE TRADE DESK Headed to AWNY? Meet with The Trade Desk The Trade Desk has a full slate of sessions, events and experiences happening throughout Advertising Week New York. Join The Trade Desk as it brings marketers, agencies and industry leaders together to explore how better measurement, AI and premium media can help drive better business outcomes. Learn more MARKETING Marketing on Platforms ‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan. Business of TV Omnicom Media and Rembrand partner to evolve in-content ad placements The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually. PARTNER INSIGHTS FROM BRAZE Data enhances publishers’ subscriber retention and acquisition strategies Eighty-four percent of publishers said non-AI referral traffic data is important to their subscription strategy, compared with 82% who said the same of AI referral traffic data, according to a new Digiday and Braze survey. Brands in Culture From influencers to AI, here’s what Gen Alpha thinks about your brand The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14. PARTNER INSIGHTS FROM AFFINITY GLOBAL Live session: Why CTV is in its performance marketing era Join this virtual event on Oct. 14 at 10 a.m. ET to learn how CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance.  Advertisement DIGIDAY+ Member exclusive Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming. PARTNER INSIGHTS FROM CIRCANA Unified measurement and purchase data are helping marketers navigate fragmentation The compression of the commerce funnel is pushing advertisers to take a closer look at their measurement stacks. ICYMI Data & Privacy WTF is Apple’s Advanced Tracking and Fingerprinting Protection? Apple’s latest anti-tracking feature will combat companies using query parameters in links to track individuals online. The Programmatic Marketer WTF is Apple’s Private Click Measurement? Apple’s ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads’ impact. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy