Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

September 30, 2026

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Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity.

AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile advertising business, escalating a dispute between two of the sector’s largest platforms that is also heading to arbitration.

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Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

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