Live session: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue
Traditional media brands are expanding beyond their core audiences to build revenue across new channels — but fragmented audiences, declining CPMs and platform constraints make those efforts complex. To combat those factors, these publishers are leaning on first-party data to deepen audience understanding and extend that reach across channels, unlocking additional revenue opportunities. On Tuesday, Sept. 22 at 1 p.m. ET, join Lauren Gabriele, vp of enterprise business development at TripleLift, Matt Ryter, vp of video sales at Sports Illustrated (Minute Media), Kristin Eardley, head of programmatic and revenue partnerships at Tastemade (Wonder), and Amanda Gomez, svp of revenue operations at the New York Post, as they discuss how they're using first-party data to protect margins, extend reach off-platform and connect audience insights to sustainable outcomes. Register for this webinar to learn about:
Partner insights from TripleLift Can’t make it? Register, and we’ll send you an on-demand recording. |
