Guide: Evaluating affiliate marketing and stopping budget leakage
Brands are under pressure to grow profitably, and some are discovering they're paying affiliate partners for customers they'd already won. That's exactly what online fashion outlet Otrium found: affiliates were bidding on its own brand name in search ads across seven European markets, with ads closely mimicking Otrium's official messaging — making the violations almost impossible to catch through manual checks alone. Through an audit, nearly 5,000 suspicious transactions were rejected, preventing €40,842 in commission leakage. As brands and retailers like Otrium prioritize profitable growth over top-line sales, independent measurement, traffic quality and attribution are becoming strategic priorities. Read this case study from Bluepear to learn:
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