Brand playbook for an overhauled holiday season: Creators, AI and beyond
Shoppers are changing how they make discoveries and purchases, but that doesn’t mean longtime beauty marketing tactics are falling by the wayside — especially creator partnerships. According to a holiday shopping study by PartnerCentric, the more a shopper relies on AI, the more they rely on creators. Nearly 40% of beauty shoppers call creators very or extremely important to their purchase decisions. And before acting on an AI recommendation, 15% of beauty shoppers turn to creators for proof. Based on a survey of beauty shoppers and beauty creators, this new research report explores how beauty shopping is shifting this holiday season, and how brands can prepare now to convert consumers. Download the guide to learn more about:
Partner insights from PartnerCentric |
