OpenAI quietly launched an ads manager

April 10, 2026 Presented by The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test. TOP STORY Marketing on Platforms OpenAI has quietly launched its ads manager as it races to build out its ads business The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test. Advertisement OTHER THINGS TO KNOW As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. Partner insights from Pathlabs. OFFER ENDS TODAY: Save $300 and secure an extra one-on-one meeting when you use code LASTCALL at checkout for the Modern Retail Marketing Summit, taking place April 20-22 in Huntington Beach. Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow. Partner insights from Amazon Ads. A MESSAGE FROM PEBBLEPOST CTV advertising that proves incremental impact Most CTV measurement is built on assumed attribution, not actual proof. PebblePost Performance CTV uses collaborative first-party transaction data from hundreds of leading brands to predict who will buy next, then closes the loop with verified incremental lift. On average, brands see 9x incremental ROAS for acquisition, 10.5x iROAS for retention and 41% conversion rate lift — the kind of numbers that win budget reviews. Learn More MARKETING Generative AI Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces. Member exclusive How did Nike’s embattled heritage brand Converse reach a 15-year revenue low? The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio. PARTNER INSIGHTS FROM HELIUM 10 Virtual event: Why multichannel expansion is a risk management strategy Retailers have to build intentional channel architectures where Amazon, TikTok Shop, Walmart and DTC each play a defined role in driving profitable growth. Learn how in a virtual event on April 14. Advertisement Marketing on Platforms TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients. PARTNER INSIGHTS FROM OPTABLE Why using agentic models makes data visible to buyer agents Publishers have plenty of valuable data, but as more media buyers employ agents in the buy process, being legible to these agentic systems is a necessity, rather than a nice-to-have. FROM DIGIDAY+ Member exclusive Future of Marketing Briefing: The ad industry has an AI label problem People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. PARTNER INSIGHTS FROM CIRCANA Brands and agencies are driving sales with purchase data-based campaigns Combining CTV with purchase data allows marketers to optimize for business outcomes instead of viewership, particularly as streaming platforms introduce more shoppable formats. RELATED Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message A month into its ad strategy, OpenAI tries to balance growth and trust. AI Revenue Generation OpenAI is hiring engineers, not ad sellers, first to build its ad business OpenAI is focused on constructing the machine before worrying about selling what comes out of it. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy