Meta’s bid to woo creators to Facebook just might work

April 02, 2026 Digiday spoke with five leaders in the influencer marketing and creator agency space to see if Facebook is a viable option for creators, how it can retain talent, and if Meta's recent legal woes will change things. For them, Meta's creator push signals a shift toward more platform agnosticism, and a desire to reach Facebook's massive distribution. TOP STORY The Creator Economy Meta's bid to woo creators to Facebook just might work, despite its recent legal woes Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts. Advertisement OTHER THINGS TO KNOW Join us at the annual Modern Retail Marketing Summit, April 20–22 in Huntington Beach, to connect with top brand leaders and explore the strategies you need to stay ahead — from navigating tariff uncertainty to adapting to a fast-evolving marketing landscape. Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow. Partner insights from Amazon Ads. Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to connect with programmatic leaders from Havas, Publicis, OMD and many others. Learn more and secure your pass. MARKETING Audio Anywhere Spotify's ad exchange grew its programmatic ad base, but buyers want more The number of advertisers using the music and podcast streamer's programmatic marketplace has risen 222% since last year. The Creator Economy How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world. PARTNER INSIGHTS FROM PATHLABS Human-led service is an AI differentiator for agencies As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. See how it works Brands in Culture Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty's next commerce channel The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews. PARTNER INSIGHTS FROM AMAZON ADS How one company layered its own intelligence on top of Amazon Ads MCP Server Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow. Advertisement DIGIDAY+ Member exclusive Media Briefing: Publishers debate the value of AI licensing and GEO Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff. PARTNER INSIGHTS FROM HELIUM 10 The multichannel growth playbook — a virtual event In a virtual event on April 14, Helium 10’s Bradley Sutton, vp of education and strategy, and Shivali Patel, senior brand evangelist, unpack how brands expand into TikTok Shop and Walmart without breaking operations. Member exclusive Digiday+ Research: Retailers take a more complex approach to loyalty Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex. ICYMI Generative AI WTF is Meta's Manus tool? Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy