Here's a closer look at OpenAI’s ads manager

April 15, 2026 OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet. TOP STORY Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet. Advertisement OTHER THINGS TO KNOW Before the term signal loss gained popularity, media owners and their advertising partners grew accustomed to hacking the programmatic auction to increase the value of their inventory, but this never solved the root issue. Partner insights from Optable. For years, marketing was treated primarily as a creative function. Today, brand expression still matters deeply, but it is also where machines can dramatically accelerate outputs. Partner insights from OpenX. Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to connect with programmatic leaders from Havas, Publicis, OMD and many others. Learn more and secure your pass. MARKETING The Programmatic Marketer ‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap. Marketing on Platforms OpenAI has quietly launched its ads manager as it races to build out its ads business The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test. PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS What separates brands that grow from brands that stand still Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. PARTNER INSIGHTS FROM CIRCANA Equipped with purchase data, advertisers shift TV strategies based on changing consumer habits Ahead of upfront and NewFront season, advertisers using purchase data are identifying the most effective avenues for their spending. Advertisement MEDIA & PLATFORMS Content & Commerce Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic. PARTNER INSIGHTS FROM PATHLABS Human-led service is an AI differentiator for agencies As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. Brands in Culture Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts. DIGIDAY+ Member exclusive Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy