Why real-time insights are key to finding high-intent customers
  As shopping habits evolve and markets shift, reaching the right buyer at the right time is more critical than ever. Yet many marketers still rely on outdated audience data — contributing to an estimated $26.8 billion in annual digital ad waste, according to a recent ANA study. Instead of targeting consumers who have already purchased or never intended to buy, leading brands are using real-time insights to refine campaigns, reduce waste and improve performance. In this new report, discover how timely, data-driven targeting is helping marketers deliver measurable results, including:
Partner insights from Urban Science |
