Amazon reverses its Google Shopping retreat, making life harder for performance buyers

The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers’ heads spinning.

August 29, 2025

Amazon reverses its Google Shopping retreat, making life harder for performance buyers The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers' heads spinning. Additional coverage: Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind. Wanda Gierhart Fearing, Cinemark's chief marketing and content officer, spoke about how consumer demand looks in the industry now and what other retailers can learn from the company's loyalty and membership programs. Our most-read story this week: The Trade Desk's redefinition of supply paths ripples across ad tech. Editor's Note: The Digiday Daily is undergoing a visual redesign that is slated to be live in your inbox in the coming days. There is no need to resubscribe, but we appreciate your feedback. Other things to know about Just announced: Warner Bros. Discovery, Critical Mass and Instacart are among this year's Digiday Awards finalists. Check out the full list here. In a media landscape defined by constant transformation, diversification provides stability and the ability to quickly shift to one platform or another. Sponsored by Simpli.fi. Sales are essential. However, when a brand's strategy hinges on every dollar spent leading to a purchase, it misses the bigger picture. Long-term performance success comes from brand-building, and that starts with trust. Sponsored by Vistar Media. Top Stories Ivy Liu Marketing on Platforms Amazon reverses its Google Shopping retreat, making life harder for performance buyers The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers’ heads spinning. howdy! Marketing on Platforms Platform and agency execs recommended must-reads to unwind during busy periods Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind. Advertisement Sponsored by Activision Blizzard Media How adding gaming to an omnichannel strategy improves outcomes Gamers play a significant role in making household purchasing decisions. Brands can reach these influential decision-makers and increase audience engagement by capitalizing on gaming's ability to command sustained player attention and to provide tailored interactions. howdy! Brands in Culture 'Consumers are dying to get out of their houses': How Cinemark's CMO is getting people back to the movies A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs. Sponsored by TeenVoice Why brands are emphasizing authenticity to win teen shoppers Gen Z takes a thoughtful approach to shopping, despite their reputation for short attention spans. That's why marketers are emphasizing authenticity, transparency and value to win their interest. howdy! The Programmatic Marketer The Trade Desk's redefinition of supply paths ripples across ad tech In ad tech, labels aren't just cosmetic. They define how the market sees itself. Advertisement Sponsored by Adstra Is your capability for composable identity locked up inside marketing? The next phase of identity is about extending investments beyond marketing to span across departments. Composability is how that happens. howdy! Generative AI Media Briefing: Here are the hurdles to Perplexity's pitch as the publisher-friendly LLM Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency. howdy! Marketing on Platforms In Graphic Detail: AI adoption increases, but U.S. consumers are still wary Digiday has charted the rise of generative AI, big tech's investment into AI as well as agencies’ top use cases and consumer sentiment. All Latest Stories

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