Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.

July 30, 2025

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunities for smaller advertisers. Additional coverage: More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that's fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check. Unilever's been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also cause a headache for creative agencies. This week's Future of TV Briefing looks at why advertisers' sports spending still skews heavily toward traditional TV despite more sports being available to stream. (This story is a Digiday+ member benefit. For full access, consider subscribing). Grand Theft Auto's creator platform continues to evolve, with the company making key hires ahead of the release of "Grand Theft Auto 6." Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy. Other things to know about By understanding how moving shapes consumer attitudes, advertisers gain access to a rich targeting opportunity that spotlights consumer patterns to reveal high intent and key targeting windows. Sponsored by Realtor.com. The real challenge marketing teams face is system-wide: the absence of a connected, end-to-end creative supply chain. Modern marketing demands a system that can support speed, scale and complexity. Sponsored by Celtra. Business leaders across industries are incorporating AI for quick wins. It's now on marketers to unlock AI's potential by balancing tech with a human touch. Sponsored by DXC Technology. Top Stories Ivy Liu Retail Revolution Amazon has abruptly cut its Google Shopping ad spending – cue the speculation Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers. howdy! Generative AI The coalition of the willing (and unable): publishers rally to wall off AI's free ride That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms. Advertisement Sponsored by Fluent Why non-endemic commerce media is a win-win for merchants and advertisers Non-endemic commerce media allows merchants to tap into premium attention and engagement without disrupting their customers' purchase journeys, while advertisers get smarter targeting backed by first-party data and contextual relevance. howdy! Generative AI Inside Unilever's AI beauty marketing assembly line — and its implications for agencies The CPG giant has created an AI-augmented in-house production system. Could it be a template for others? Sponsored by Piano How publishers are growing revenue despite stagnant traffic The most successful publishers aren't just data-informed — they're data-activated and use audience signals to shape reader experiences in real time. howdy! Business of TV Future of TV Briefing: Sports throws a curveball in advertisers' streaming investments This week's Future of TV Briefing looks at why advertisers' sports spending still skews heavily toward traditional TV despite more sports being available to stream. Advertisement Sponsored by Alliant The audience-driven future of influencer and social marketing In an environment where consumers are harder to reach, inundated by content and searching for brand authenticity, a hybrid of smart social and smart data strategy is key for brands. howdy! The Creator Economy Rockstar Games is staffing up its creator platform division with an eye toward UGC creators Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.” howdy! Navigating Economic Instability Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy The conglomerate's forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S. All Latest Stories

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