Targeting recent movers reveals an untapped goldmine for advertisers
  Moving creates new habits, so targeting recent homebuyers or renters — anyone who has just moved or is about to — creates an opportunity to reach new audiences who may not have otherwise known about a brand. By understanding how moving shapes consumer attitudes, advertisers gain access to a rich, untapped targeting opportunity. According to a NielsenIQ survey, commissioned by Realtor.com, Realtor.com users spend $19,591 setting up their new homes, which is 15% more than other movers. This creates an opportunity for brands to target new customers or focus on retention. Download this new report from Realtor.com to learn more about:
Sponsored by Realtor.com |
