Kristi Noem gets a MAGA makeover

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The South Dakota governor has a new look.
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From The Times

April 11, 2024

Kristi Noem, the governor of South Dakota, has adopted a new look: straight teeth, thick eyelashes, cascading hair. It has as much to do with politics and psychology as it does with appearance, writes Vanessa Friedman, our fashion critic.

Kristi Noem and Donald Trump, arms outstretched, greet each other at a political rally. Both wear red MAGA caps. Crowds are seen behind red, white and blue bunting.

Scott Olson/Getty Images

"She practically looks like a member of the Trump family," said one Republican strategist. →

Our fashion critic, Vanessa Friedman, has been chronicling the use of image as a communication device in politics since the Bush-Gore campaign of 2000.

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