Analysis: Presidential hopefuls set to show hand but some may wait for PAP-linked candidate to emerge first
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Creators are 'doubling' their rates as they capitalize on brands' growing interest
Seven influencer marketers told Digiday that creators' rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that creators had in some cases doubled their fees from 2024, causing brands to respond with confusion or even outrage over the precipitous increase. ...
