Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022

December 31, 2021 Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022 Kayleigh Barber Digiday’s editorial team discusses trends they’re keeping an eye on in 2022. 'A future-proofed way to reach people': Why Hydrow rowing company is rethinking its media mix with OOH and video Kimeko McCoy To keep up with changing shopper habits, Hydrow fitness brand looks to full-funnel marketing strategies. Advertisement Linear TV is transforming as data-driven buying hits its stride Sponsored Content Xandr Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality. 'Brands follow where people are': An oral history of the evolution of in-game advertising Alexander Lee As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. Predictions versus realities: Digiday takes a look back at 2021 Kimeko McCoy As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021. Advertisement New report: Busting the 'large-scale' myth for CTV and OTT advertisers Sponsored Content Pubmatic Download this new report busting many of the myths associated with purchasing via mid-sized CTV and OTT publishers. 'You want to be the brand': As games become a driver of fandom and media consumption, individual creators wield the most influence Alexander Lee It's more important than ever for brands and marketers to understand why and how people play the games they do. Marketing teams are navigating a new era of CTV measurement Sponsored Content Yahoo To improve transparency in the CTV space, marketers are diversifying their approaches to measurement and metrics.

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