'Brands follow where people are': An oral history of the evolution of in-game advertising

December 31, 2021 'Brands follow where people are': An oral history of the evolution of in-game advertising Alexander Lee As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. Here's how 2021 went for publishers in five charts Max Willens Publishers entered 2021 hopeful that they’d be able to get back to something normal-seeming by the end of the year —It didn’t quite turn out that way, Advertisement Why publishers are embedding interactive elements into their sites Sponsored Content Openweb Interactivity is key to acquiring first-party data from readership and can help build a sense of community, resulting in more engaged and responsive readers. Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022 Kayleigh Barber Digiday’s editorial team discusses trends they’re keeping an eye on in 2022. The Digiday Crossword: Shopping Spree Max Willens A (sort of) crossword puzzle about media M&A (barely). Advertisement How marketers are advancing TV streaming ad strategies Sponsored Content Roku In the midst of the holiday season, brands are putting their focus on streaming platforms — increasingly critical for driving consumer engagement. 'Convince them that this is real': How publishers are getting audiences to adopt the blockchain Kayleigh Barber Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. Report: The publisher's guide to advertising sales management Sponsored Content Salesforce With a raft of disparate data systems in play, the ad sales cycle has become complicated. This guide breaks out the steps and tools for tackling complexity in 2022 and beyond.

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