'Make it an inclusive community': KYX World is aiming to be Rent the Runway for sneaker fans

In recent years, those limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer.

October 01, 2021

In recent years, limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. A new company wants to change that. Read more below. KYX World, a subscription service for sneakerheads à la Rent the Runway, is looking to pitch millennials and Gen Z on its service as a way to access impossible-to-find limited-edition sneakers. The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The pandemic has exposed the different working needs of varying generations. Here's a look at how that might be fixed. Other things to know about Enter this year's Digiday Marketing and Advertising Awards Europe, where we'll recognize the companies, campaigns and technology modernizing European marketing and advertising. Enter by the regular deadline on October 15 to save on entries. Video advertisers are maximizing results for digital video on social players while mitigating risk with contextual targeting. Learn more in this report. Sponsored by OpenSlate. Brands are reshaping their mobile video strategies, adding influencers, flexible transactions and real-time conversations to power brand consideration and conversions. Sponsored by Google. Top Stories Ivy Liu Brands in Culture 'Make it an inclusive community': KYX World is aiming to be Rent the Runway for sneaker fans In recent years, those limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. howdy! Future of Measurement A 'constant merry-go-round': Nielsen and Comscore say the right things, but aren't progressing fast enough for media buyers The main measurement companies, Nielsen and Comscore, say they’re trying to update and change metrics, but buyers remain frustrated by the lack of progress. Sponsored by Video Intelligence For publishers, slow-loading video players are hitting where it hurts Quick video load-speed as well as high quality content have become imperative as Google Core Web Vitals increasingly punishes heavy and awkward players. Advertisement howdy! Future of Work How Gen Z is handling the workplace generation divide, and how it can be fixed The pandemic has exposed the different working needs of varying generations. Here’s a look at how that might be fixed. howdy! Data Regulation IAB Europe suspends consent management firms as global privacy authorities signal tougher action Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. All Latest Stories Modern Newsroom ‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark.