Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.

As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue.

March 01, 2021

Media execs in the United States want to know what Google's publisher partnerships in Australia and other countries might mean for their own future negotiations. Google has signed News Showcase agreements with 500 publishers in Argentina, Australia, Brazil, Germany and the U.K., including its most recent high-profile partnership with News Corp in Australia. Some U.S. publishers support federal legislation that would let them negotiate collectively with Google and other digital platforms, but Google has signaled its reluctance to partake in collective bargaining here. Read more below. As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. The coronavirus pandemic has put subscriber hotels like Zoku at the center of the emerging work-from-anywhere movement. For Digiday+ members, young, digital natives are guiding media agencies' investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. The real estate brand is taking a data-driven approach to replicate their traditional high-touch culture with consumers. House of Highlight's new live competition show, The Showdown, will tie in young audiences' love for online content creators and social content to try and win live sports advertising. The use of interactive shoppable videos is growing — eko said its click-through rate for commerce related content averages 7%. Opportunities for in-person events went up in smoke last year, forcing publishers to shift to virtual programming and convince sponsors to come along with them. Other things to know about Gain exclusive recognition from Digiday in categories including Best Use of Audience Insights and Publisher of the Year through the Digiday Media Awards Europe. Learn more here and submit before the regular deadline on March 5 to save on entries. New research shows that in-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging. Sponsored by Bannerflow.   As e-commerce explodes, brands are turning their attention to the surge of fraud in their revenue channels, and they're bringing the fight to the fraudsters. Sponsored by sticky.io and Kount. Top Stories Ivy Liu Google says publishers don't want collective bargaining as it starts news partnership talks in the US. USA Today disagrees. As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives Young, digital natives are guiding media agencies’ investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. Sponsored by Lindenwood University Marketers are considering two types of advanced degrees For marketers adding an advanced degree to their portfolio, an important distinction lies between the MBA with a marketing track and a marketing master's of science. Learn more about both in this article. Advertisement howdy! Publishing in the Platform Era Bleacher Report's House of Highlights wants its creator-led challenges to rival live sports The Showdown will tie in young audiences’ love for online content creators and social content to try and win live sports advertising. howdy! Content & Commerce 'The returns are impressive': How eko's partnership with Walmart is making interactive video more mainstream The use of interactive shoppable videos is growing — eko said its click-through rate for commerce related content averages 7%. All Latest Stories Beyond Ads ‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year.

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